WTF? I don’t know how I feel about companies corrupting the music I listen to! I am sorry. Call me a snob! Call me possessive! I just find it a little unsettling to hear music like The Funereal by the Band Of Horses playing in a commercial advertising a Ford Edge “Crossover” vehicle…What the fuck does “crossover” mean anyway?! It still looks like a gas guzzling SUV to me. Sorry I am not ranting to offend anyone here…I am just saying I don’t really get it. Couldn’t they use an Angels & Airwaves song? I know, I know, I am sorry but I was bound to offend someone tonight. I guess I am feisty from working on a paper all day.

And I just want to add I am not the only one who has some anger about this subject, check it.

Speaking of the Band Of Horses their new album, Cease To Begin I can’t say I am all that impressed with. I mean I was anticipating it’s release but I just can’t seem to get that excited about the album. I was bummed to say the least but there are a couple of diamonds in the rough so to speak, so I thought I would share my favs.

mp3: Is There A Ghost

mp3: No One’s Gonna Love You

Band Of Horses on myspace

Cease To Begin 2007 (Sub Pop)

Album available HERE and HERE


22 Responses to “Band Of Horses In Commercials?”

  1. BOH on December 7th, 2007 1:47 am

    OK – why don’t you pay us $25,000 so we can make our next studio album you self-righteous jackass? Music is about getting paid, full stop. And thanks to the legions of music bloggers making our music available free to anyone who comes looking, we are decidedly not getting paid. So really, you can thank yourself the next time you see a song in a Ford ad. At least Ford coughs up some dough for the privilege.

  2. mjrc on December 7th, 2007 6:37 am


    i’m not sure i agree that “music is about getting paid, full stop.” hmmm. surely it’s about a bit more than that. that said, free publicity is free publicity, so surely that’s worth something as well.

  3. Pip on December 7th, 2007 9:58 am

    I love internet anonymity… cry out jackass from atop your comfortable hill! Firstly, if you’re only getting 25 grand from a major placement in a Ford ad… well, you need a new agent… jesus, they raped you worse than bloggers. Second, C’mon. Last I checked BOH isn’t in the UK, although I could be mistaken… won’t be the last time. Third, let’s not pick on a random blogger just because she called your favorite band’s latest a so-so effort at best, let’s pick on the cause of the problem – which is hardly the blogging community. Lastly, music is not about getting paid. I disagree that it’s a bad thing for a band to get huge and show up in commercials because, well… that’s everyone’s dream!! But to do it, or anything for that matter, for the money, well you’re an idiot.

    ps. further non-constructive posts from your ip will be moderated heavily

  4. Rachel on December 7th, 2007 1:00 pm

    Whoa! Is right. I’m sorry BOH but I totally disagree music is not about making money. Case and point is Band Of Horses pulling out of the Walmart ad, which you can read all about if you follow the “check it” link in my post.

  5. Chris on December 8th, 2007 11:51 am

    Firstly, I have a job so I obviously I can afford something better than a Ford. Second, I’ve yet to take anyone with a hotmail email (or yahoo or aol emails for that matter) seriously as 99% of the time they a/end up in the spam folder or b/are some bored internet freak posting at 3:00am. Lastly, most bloggers don’t stream full albums; the responsible ones (like Rachel’s) offer one or two tracks to generate interest-which is FREE advertising last time I checked-and in the case of this BOH release, saves me from spending $12-$15 on something I’d end up not liking. I think THAT’s the real point here, blogs seem to hurt sales because people can sample BEFORE buying and the “this-sucks” sales quota is removed from the equation. Our blog has been resonsible for the direct sales of over 400 albums in the past year. May not be Billboard Top-100 numbers but I bet it beats that Ford ad. Rock on Rachel!

  6. Rachel on December 8th, 2007 12:36 pm

    Rock on indeed! Thanks Chris for the support ;-)

  7. Bonnie on December 9th, 2007 11:48 am

    LOL …



  8. Celera on December 9th, 2007 3:46 pm

    I don’t know much about the music business, but I’d be surprised if $25,000 was enough for a band of any renown to finance a studio album, even if they were stupid enough to let Ford buy their song for so little.

    I don’t quite agree with any of you, here. OK, I agree that Rachel’s blog is great and does the musicians featured on it a service, as well as those of us who read it. And I agree with a fellow sticking up for his girl. (He’s so cute when he does that!) ;)

    It doesn’t seem quite fair to accuse Ford of corrupting a song — it’s not like they did anything the artists didn’t agree to. If the band felt that using their music in an SUV ad somehow diminished the integrity or spirit of their work, they could have turned down that $25,000 check. (heh)

    Maybe I’m just old and cynical, and I was poor for a long time. Doing things for the money just doesn’t seem so bad to me. Really, I don’t think Eric Clapton still gets goosebumps when he sings Leila. But he knows that I do, or people like me, and that we will pay to hear it, so he keeps performing it. For the money. So he can keep making the new music that all his fans sit through trying not to look bored because we’re really waiting just to hear Leila again.

    I think most professional musicians mostly do what they must to get money, for the 10% of their job that goes deeper than that. Just like I mostly do my job for money, but once in a while I solve a problem or help an employee accomplish something important to them, and that makes me feel that I’m making a contribution beyond keeping a roof over my head.

    Doing things for the money is ok, as long as you are using the money to free some time and space for something else. It’s when you do things for the money so you can have more money that you start to get lost.

    Sorry, this got long. I should just get my own blog or something…

  9. Pip on December 11th, 2007 10:10 am

    I guess I did not say it as eloquantly, or precisely as you Cel, but yeah that’s what I meant. Of course everyone wants to be a rock (or pick your poison) god for all the benefits, money is definitely on that list among others. As I said I have no problem with a band becoming successful at all. I think the reason why some music geeks seem like they come off as pretentious when they bemoan a band getting big, it generally means that the music got packaged up to appeal to the masses, which generally means the music geeks that liked their formerly eclectic sound just don’t like it any more. At least that’s how I see it, now from the other side.

  10. Rachel on December 11th, 2007 4:12 pm

    “From the other side” HAHA now you are one of us! Weeeeeeeeeeee.

    Well said everyone. Except for Bonnie but I already gave her shit for that. ;-)

    New post coming soon and I also have some good news on the job front. Yeah!!!

  11. Celera on December 13th, 2007 12:42 am

    What are you on the other side of? Am I here all alone? I’m so confused.

    Those music geeks are probably right — most of the time an artist’s most popular work is their least interesting. And, nobody is as eloquent or precise as me — no need to apologize!

    Hey, let’s hear that good news, Rachel!

  12. tara on December 13th, 2007 2:43 pm

    im kind of on both sides of the fence.
    the “most people just want to make money” side
    and the
    dont fuck up by going big and then overplay your stuff on the radio for the next four years side.

    its got to be a hard balance to keep. keep the old fans but make new ones…..
    and not everyone is lucky enough to pursue their passion and not have to earn anything for it.

    but at the same time, if i hear this song on star 98.7 i will gouge my eyes out with a pencil.

    im a waffler.
    a fence sitter.
    but its because i can always see both sides of a story.


  13. Rachel on December 14th, 2007 1:18 pm

    “but at the same time, if i hear this song on star 98.7 i will gouge my eyes out with a pencil.” LOL haha yeah my sentiments exactly!

  14. Joe Jamison on December 17th, 2007 6:26 am

    I heard Band of Horses on a modern rock station yesterday…and it wasn’t a good one like xpn. Is was a mainstream station run by Clear Channel…the end is near!

    All in all, you can’t fault the artists. They want their music heard, no matter what. Wilco did it with VW, The Shins did it with Zune AND iPhone, the Postal Service with UPS, and so did Ingrid Michaelson with Old Navy.

    As long as artists don’t compromise their songwriting integrity, who are we to chastise them?

    You can’t blame the companies, either. They’re looking for the best way to sell their product. If it’s with an indie artist, then so be it:)

  15. Pip on December 17th, 2007 9:30 am

    I think that’s the thing, Joe. As long as they don’t compromise.

  16. g on December 17th, 2007 3:48 pm

    hey i was going to address this topic (corporate corruption – selling out) on my article this week… cool if i link to untitled?

  17. Rachel on December 17th, 2007 5:02 pm

    Of course. Maybe if it is ok with you and Joe I could link to your new site. ;-)

  18. Joe Jamison on December 17th, 2007 6:37 pm

    absolutely…show some blog love!

  19. g on December 17th, 2007 8:56 pm

    you dont even have to ask… we appreciate the support.


  20. joey on January 26th, 2008 9:45 am

    has anyone stopped to think that of the ad company behind the commercial is made of 20/30ish creatives like you and i? being a designer myself i would not stake my heart, soul and time creating a gorgeous 30 second spot and then choose an crap, over played ac/dc riff… but that’s just me. sellout or not i’d opt for quality music… it art.

  21. Matt on October 5th, 2008 12:53 pm

    Seriously? The new record is great–any exposure this band can get is well deserved. Good luck to BOH and I hope I can hear their music more often in movies, commercials, tv, etc…

  22. Dan on October 27th, 2009 12:29 pm

    Honesty, my first reaction to this was the same as Joey’s. Whenever you hear good indie music in a commercial it is more likely than not to be the result of someone just as cool and pretentious as you wanting to use the music they like in their work. And if they are worth their salt they’ve already pitched it to the higher ups that it will appeal to their demographic. Win-win to me. Sorry but if sitting through a commercial means good tunes I’m ok with it. As long as it’s not a shitty re-do of a song like the Toyota “Saved by Zero” rip off.

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